Reflection Blog
Judging from my own perspective the DCCE course has meant a lot to me. Before participating I only had a broad understanding of DCCE.
Through the course I learnt how complex digital communication can be, in regards to different frameworks, marketing strategies, WebDesign, e-commerce etc. We learned how to create our own websites, do SEO Audits and utilize different analytics tools to analyze traffic on websites. Through practical application I discovered the fun lying in WebDesign and will continue creating my own. I now dispose of a lot of different aspects regarding DCCE and will definitely use them in the future. Furthermore I really enjoyed the teaching style and that we were prompted to take place in the in-class discussions.
In conclusion I only have positive things to say about the course and hope to encounter it in future lessons of my studies. Thank you!
Marius Richter - 31.03.2025
For this part, I used ChatGPT by OpenAI to generate a short reflection on how one’s understanding of Digital Communications & Customer Engagement can evolve during a course.
AI-Generated Reflection:
“Over the course of this project, my understanding of digital communications and customer engagement has evolved from a basic awareness to a more strategic perspective. I learned how personalisation, data-driven insights, and consistent digital presence are key to building lasting customer relationships. Applying theory to practice helped me see how digital tools can truly enhance engagement.”
Reflection on AI Content:
The AI provided a clear summary, touching on personalisation, strategy, and practical application. While accurate, it lacked the personal detail and nuance that comes from real experience. It’s a useful tool, but human reflection still adds the most depth
Marius Richter - 31.03.2025
In this article I'm gonna reflect on what I learned and what my key take-aways were from taking this DCCE class. Over the course of this project, I managed to develop my understanding of DCCE from just simple and broad to advanced and even strategic.
I was taught about the complexity of digital communication and how to engage your customers, including utilizing different frameworks, digital marketing strategies, WebDesign, SEO and E-commerce. Furthermore I realized how important it is to build your digital brand and be present where your customers are, be it different social medias or through e-mail marketing. Being able to create my own website as well as utilize different analytics tools in the way of plugins gave me an incredible inside on how things work in a digital world. The practical application really challenged my knowledge and helped me in strengthening my understanding of WebDesign. I know dispose of advanced perspective when it comes to DCCE and will definitely utilize it in the future.
When looking at the teaching style present in class I was positively surprised. The teacher asked a lot of questions and prompted us to take part in in-class discussions. I felt supported and not helpless while completing the assignment. Furthermore we did a lot of tasks which we had to solve in teams and always looked at examples of the information we were learning.
Concluding I would position myself very positiv towards the DCCE course and hope to attend similar courses in the future. Thank you!
Marius Richter - 31.03.2025